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Religion, politics and social media
When social media are done right, they allow people to connect on a human level. Talking about your vacations, your sports teams, the victories and triumphs of your children is fair game. Some Facebook...
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The three types of dangerous spam
Originally posted in The National Law Journal on September 20, 2012 How can you identify spam? Easily enough: It stinks. Spam is unwanted email or online messages sent from people we don’t know with...
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Who do you think LinkedIn-worthy?
Originally posted in The National Law Journal on September 27, 2012 Life is full of tough decisions. Do I go out with friends or stay home tonight? Do I choose the filet mignon or the lobster? One of...
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Why is Pinterest suddenly driving so much traffic to my website?
This last week my assistant informed me of a big spike in traffic to my website over the last month. Even more strange was the fact that Pinterest (a social networking site that allows users to create...
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About LinkedIn endorsements
Originally posted in The National Law Journal on October 15, 2012 You may have noticed that LinkedIn has created a new feature called “Endorsements.” Much as Netflix prompts you to rate movies and...
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Are you marketing yourself like a basket of fruit?
Originally posted in The National Law Journal on October 25, 2012 “We have peaches, apricots, strawberries, raspberries, oranges, bananas, tangerines, brambleberries and pretty much any other fruit you...
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A law firm is not a basket of fruit
Originally posted in The National Law Journal on November 5, 2012 “We have peaches, apricots, strawberries, raspberries, oranges, bananas, tangerines, brambleberries and pretty much any other fruit you...
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Don’t forget to hydrate
Originally posted in The National Law Journal on November 15, 2012 Last month I ran my first marathon, in St. George, Utah. I took my training extremely seriously, reading a couple of books on the...
View ArticleWhat do you send clients for Christmas?
I’ve been on both sides of this Christmas gift dilemma, and the bottom line if is very hard to find a meaningful gift for clients, when there are so many different types and personalities to cater to....
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How do you talk to your lawyers about LinkedIn?
Originally posted in The National Law Journal on December 13, 2012 By Adrian Dayton and Burton Taylor Even firms that have enjoyed measurable success with LinkedIn and blogs retain their share of...
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Time to reboot your ‘biz-dev’ plan
Originally posted in The National Law Journal on January 7, 2013 I admit it: I am not tech-savvy. If the monitor freezes or I can’t figure out why a program isn’t working, I simply reboot my computer...
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Law Firm Websites: Now With Video!
Originally posted on The National Law Journal on January 21, 2013 About a decade ago, law firms discovered the Internet — and not in a good way. It was almost as if a memo were circulated, reading,...
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Give Tweets a Chance
Originally posted on The National Law Journal on January 24, 2013 A lot of lawyers had to be dragged, kicking and screaming, to LinkedIn.com. Now that they are there, many realize not only that is it...
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Don’t Fear the Twitter
Originally posted on The National Law Journal on February 4, 2013 A lot of lawyers had to be dragged, kicking and screaming, to LinkedIn.com. Now that they are there, many realize that, besides being...
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Owning your online presence
Originally posted on The National Law Journal on February 14, 2013 “What if someone says something negative about me online?” This is probably the most common question lawyers ask me. The sad truth is...
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LinkedIn won’t help most lawyers
Originally published in The National Law Journal on March 4, 2013 In the movie Rudy, we get to know a young man with all the ambition in the world to play football for the University of Notre Dame. He...
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How to look good on television
Originally posted in The National Law Journal on March 14, 2013 “In the future, everybody will be world-famous for 15 minutes,” Andy Warhol said. Let’s say your time has arrived—your social media...
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How to improve your rating at AVVO.com
Originally published in The National Law Journal on March 21, 2013 If you’re a lawyer, you likely have a profile on Avvo.com, even if you have never visited the site. Avvo.com, which bills itself as...
View Article6 Fresh Digital Marketing Ideas in 60 Minutes
Last week in Las Vegas over a thousand attendees got together for the Legal Marketing Association’s Annual Conference. You may have noticed me tweeting about this under the hash tag #LMA13. The session...
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Targeting your ideal client via LinkedIn
Originally published in The National Law Journal on April 3, 2013 There used to be a time when layers of secretaries and executive assistants insulated decision-makers against strangers, including...
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